WCAG compliance is usually sold as a legal shield. In our data it is one of the cheapest conversion improvements available.
Ishita Menon
Head of Design
Three fixes account for most of the measurable gain: sufficient text contrast, tap targets of at least 44px, and properly labelled form fields. All three help every user, not only assistive technology users.
Tab through your checkout. If the order surprises you, it will confuse everyone — the DOM order that screen readers follow is the same order that reveals a muddled layout.
Head of Design
Design systems, accessibility and the craft of interfaces that feel obvious in hindsight.
You spent ₹20,000–₹30,000 on a website. The design looks good, the domain is connected, and hosting is active. But can your customers actually find your website on Google?
Read articleMost performance advice is a checklist. Here is the short list of changes that changed conversion rates for our clients, ranked by impact per hour of work.
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