Field Notes & Insights

Engineering, design and product strategy from the shop floor

No SEO fluff or ghostwritten articles. Written by our engineers and designers based on real production incidents and client builds.

Did You Spend ₹20,000–₹30,000 on a Website, but It Still Doesn’t Show Up on Google?

You spent ₹20,000–₹30,000 on a website. The design looks good, the domain is connected, and hosting is active. But can your customers actually find your website on Google?

Aryan Panchal

Founder & Developer

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Marketing 7 min

Did You Spend ₹20,000–₹30,000 on a Website, but It Still Doesn’t Show Up on Google?

You spent ₹20,000–₹30,000 on a website. The design looks good, the domain is connected, and hosting is active. But can your customers actually find your website on Google?

APAryan Panchal

2026-08-05

Engineering 8 min

The Core Web Vitals work that actually moves revenue

Most performance advice is a checklist. Here is the short list of changes that changed conversion rates for our clients, ranked by impact per hour of work.

APAryan Panchal

2026-06-18

Design 6 min

Design systems for teams of five (not fifty)

You do not need a component library with 400 variants. You need eight decisions written down and enforced. Here is the minimum viable design system.

IMIshita Menon

2026-05-29

AI 10 min

AI agents that survive contact with production

Demos are easy. Here is the evaluation harness, guardrail set and escalation design we use before any AI assistant talks to a real customer.

ASArjun Shetty

2026-05-11

Marketing 7 min

The local SEO playbook for multi-location businesses

Nine clinics, one website, and a map pack that ignored all of them. The structure that fixed it — and the mistakes that caused it.

APAryan Panchal

2026-04-22

Business 9 min

When not to rewrite your software

Rewrites are seductive and usually wrong. A decision framework for choosing between refactor, strangle and full rebuild.

APAryan Panchal

2026-03-30

Design 5 min

Accessibility is a conversion strategy

WCAG compliance is usually sold as a legal shield. In our data it is one of the cheapest conversion improvements available.

IMIshita Menon

2026-03-08

Authors

Written by our leadership & leads

Aryan Panchal

Founder & Developer

Building high-performance, SEO-friendly web platforms and digital solutions for growing businesses.

Ishita Menon

Head of Design

Design systems, accessibility and the craft of interfaces that feel obvious in hindsight.

Arjun Shetty

Lead, AI & Automation

Builds practical AI systems for Indian SMBs. Sceptical of demos, obsessed with evaluation.