Brand identity and sales platform for a realty developer
A developer with four towers and no coherent brand needed one identity and a sales portal that closed site visits.
Client Feedback
“Buyers now recognise us before they walk in. The sales team simply has an easier conversation.”
Vikram Desai
Head of Sales, Atlas Realty
Measurable business results
+89%
Qualified site visits
+8pt
Visit-to-booking rate
22
Collateral items systemised
4
Projects unified
The Problem
Each project had its own logo, colours and brochure. Buyers could not tell they came from the same developer, and site-visit conversion was 9%.
Before our intervention:
- 4 conflicting identities
- 9% site-visit conversion
- PDF-only inventory
The Outcome
Brand reveal event plus a simultaneous portal launch across all four projects.
After launch:
- One master brand system
- 17% site-visit conversion
- Live inventory portal
How we designed and engineered it
Discovery & Insights
Interviews with 30 recent buyers plus a competitive audit of 14 regional developers revealed a trust gap, not an awareness gap.
UX & System Design
One master brand with project sub-marks, a documented design system, and a sales portal showing live inventory and honest pricing.
Engineering & Quality
Inventory-aware project pages, a floor-plan explorer and CRM-integrated enquiry routing.
Services Delivered
Technology Stack
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